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Monica Yoo

technology. science. marketing.

Mutato by Uli Westphal

We’ve all come across a funny or odd looking piece of fruit at some point in our lives. The last time I came across one was not too long ago when I dumped a plastic container of strawberries into a colander for rinsing. I noticed one had several folds in a single berry. Not as many like the one pictured to the right, but something like that. I’ve always thought it was neat to see mutated fruits and vegetables, but my curiosity never went further than pure observation.

However, a German artist named Uli Westphal, has been working on a project called Mutato, which is

[quote] a collection of non-standard fruits, roots and vegetables, displaying a dazzling variety of forms, colours and textures, that only reveal themselves when commercial standards cease to exist. [/quote]

Westphal continues to explain that

[quote] The complete absence of botanical anomalies in our supermarkets has caused us to regard the consistency of produce presented there as natural. Produce has become a highly designed, monotonous product. We have forgotten, and in many cases never experienced, the way fruits, roots, and vegetables can actually look (and taste). The Mutato-Project serves to document, preserve and promote these last remainders of agricultural plasticity. [/quote]

Visit his website for a close-up of his vibrant mutatoes.

June 20, 2011 Monica Yoo Creativity, Neat Things Leave a Comment

Make It Beautiful

June 17, 2011 Monica Yoo Creativity Leave a Comment

Digital Art – FRAMED

I love this.


 

June 16, 2011 Monica Yoo Gadget Love, Neat Things Leave a Comment

Ch, Ch, Check-In

Wow. Fascinating. (Click on the chart to see a larger version of it)

I have to admit that the results of what apps the Early Adopters use greatly surprise me. I never would have guessed that 90% of social location app users would use Facebook Places to check-in versus 22% for Foursquare. For years now, the only form of “checking-in” I’ve heard has been through Foursquare (since 2009 actually, which was when Foursquare was founded), until recently when Facebook launched their own form of it. Here’s an interesting read about Foursquare vs. Facebook Places, if you’re interested. And this one too.

Also, with 17% of Early Adopters choosing to participate in location based apps, and 12% for Mass Consumers, it would have been interesting to see how having SCVNGR would have changed the results.

May 17, 2011 Monica Yoo Neat Things, Social Media, Tech Experiences Leave a Comment

SxSWi – Always A Good Time

Geek Fest

I was pretty psyched when I found out I was going to SxSW this year and so I told a few of my friends about it. The conversation went something like this:

Me: Guess what? I’m going to SxSW!
Friend: Awesome! What bands are you going to see?
Me: Er…no bands. I’m going to the Interactive Festival.
Friend: Interactive? Oh, that’s cool.
Me: Yeah! I hear the founder of SCVNGR is going to speaking! COOL, RIGHT?
Friend: *crickets*

It’s instances like these that remind me that I’m a geek…and I’m ok with that. I went to SxSW Interactive in 2008 and 2009, took a break last year, so I was ready to jump back in the scene.

One of my favorite things about going to SxSW Interactive is the conversations you have there. You can throw out technical terms freely and people won’t think you’re crazy. You can talk about new internet memes and a) they totally know what you’re talking about, b) think you’re awesome and c) they won’t think you’re from a different planet. And you know what else? You can get super excited about a cool app that you just discovered for your phone you can’t live without and people will share your enthusiasm! Nothing makes me happier than going somewhere where you’re in the minority if you don’t have at least 3 electronics strapped to your body. Oh, joy!

Matthew Inman

There were several panels that I sat in on, some better than others, but my two favorite were by Seth Priebatsch, founder of SCVNGR, and Matthew Inman, the man behind The Oatmeal. They each talk about two very different things – Priebatsch’s covered social gaming and human motivation and Inman’s mostly about viral marketing, but they were fascinating nonetheless. If you’re curious at all to know what they talked about, listen to Seth Priebatsch’s and Matthew Inman’s podcasts.

 

Also, two cool photos from SxSW.

Random guy, me, Matt Cutts and Tara

I went to the most amazing tradeshow booth ever – Chevrolet’s 3-D Photo Station. It was set up to promote I believe their new Cobalt and it was fantastic. Definitely my favorite stop.

As always, I learned a whole lot, met great people and had my fair share of good old fashioned nerd fun.

See ya next year South By!

May 13, 2011 Monica Yoo Fun Stuff, Tech Experiences Leave a Comment

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