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Monica Yoo

technology. science. marketing.

Kinetic Typography

I’ve always been into typography because it’s more than just shapes of the words, it conveys a tone that can’t be expressed by words alone. This why you can express anger by using big and bold font and happiness through curly font. Kinetic typography combines this quality with the storytelling ability of animation that makes it fun and entertaining.

It’s interesting to also note the impact that typography has in branding and identification. The video below shows several examples of this. You’ll be surprised how many brands you can identify just by the typography. See for yourself!

September 10, 2011 Monica Yoo Creativity, Fun Stuff Leave a Comment

Imagination

This video reminded me of my childhood, making a 101 uses for simple things around the house. =)

The Adventures of a Cardboard Box from Studiocanoe on Vimeo.

August 16, 2011 Monica Yoo Creativity, Mindless Chatter Leave a Comment

Mobile Mobile

I know Christmas season is still several months away, but this interactive project is neat.

 

Experience Mobile Mobile from James Théophane Jnr on Vimeo.

August 10, 2011 Monica Yoo Creativity, Fun Stuff, Neat Things Leave a Comment

Virtual Grocery Shopping

South Korean grocery store, Home plus, launched an ingenious campaign to boost sales.

Now, this is my kind of grocery shopping. =)

July 6, 2011 Monica Yoo Business and News, Creativity, Marketing Leave a Comment

Mutato by Uli Westphal

We’ve all come across a funny or odd looking piece of fruit at some point in our lives. The last time I came across one was not too long ago when I dumped a plastic container of strawberries into a colander for rinsing. I noticed one had several folds in a single berry. Not as many like the one pictured to the right, but something like that. I’ve always thought it was neat to see mutated fruits and vegetables, but my curiosity never went further than pure observation.

However, a German artist named Uli Westphal, has been working on a project called Mutato, which is

[quote] a collection of non-standard fruits, roots and vegetables, displaying a dazzling variety of forms, colours and textures, that only reveal themselves when commercial standards cease to exist. [/quote]

Westphal continues to explain that

[quote] The complete absence of botanical anomalies in our supermarkets has caused us to regard the consistency of produce presented there as natural. Produce has become a highly designed, monotonous product. We have forgotten, and in many cases never experienced, the way fruits, roots, and vegetables can actually look (and taste). The Mutato-Project serves to document, preserve and promote these last remainders of agricultural plasticity. [/quote]

Visit his website for a close-up of his vibrant mutatoes.

June 20, 2011 Monica Yoo Creativity, Neat Things Leave a Comment

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