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Monica Yoo

technology. science. marketing.

Big News: Bubblevine has Launched!

bubblevine

Bubblevine is a project I have been working on for a while now and it’s very exciting to have it go live!

The idea for Bubblevine came about at the end of my junior year in college when I noticed how much stuff (perfectly good stuff) was being thrown away all because students didn’t know what to do with it since they couldn’t take it home with them. Walking down the halls of various dorm buildiings, it was fairly common to see piles of bookshelves, lamps, TVs, bean bags, toasters, futons and other items by the dumpster. I remember thinking to myself that there must be hundreds of kids on campus that need stuff like this to furnish their apartment and dorm room. This is the magical moment where I decided to start my own little project to create a website that fosters a campus community where college students can buy stuff and sell stuff with one another.

There is also one other reason I felt inclined to pursue Bubblevine, and that’s safety. Before there was any other alternative, most students resorted to Craigslist. Although the site works, the downfall to it is that you have no idea who’s house you’ll be going to pick up the bargain deal, what their neighborhood is like, how far the place is in relation to you (until you Google it) and the flip-side, you have no knowledge about the person who will be coming to your doorstep to pick something up. During my college years, my experience with Craigslist has been less than awesome – and I’ve had several. There are two specific instances I vividly remember. The first one was when I thought I found a great deal on a TV. It wasn’t too far from me, so I said, “why not?” Not being a San Antonio native, I naively drove into a pretty sketchy part of town. I came out OK, but sometimes I question if it was really worth it. Another not so great experience was when I drove out to the other side of the city for a dinky desk. = All of this could have been avoided had something like Bubblevine existed. I would’ve appreciated a tool like it while I was in school, because there was probably someone a few streets down or even next door who would have been more than willing to sell me their stuff.

On a different note, the site is currently open to a few schools, but once it gains a little more popularity we’ll expand the list.

Here are a couple of videos to watch:

If you have any ideas or suggestions on how to promote, feel free to contact me. =)

April 29, 2008 Monica Yoo Bubblevine, Business and News, Marketing, Social Media, Start Ups, Tech Experiences Leave a Comment

Today is Valentine’s Day…

…and in the spirit of it, I thought I’d post something mildly mushy and cute. I came across this video a while back and even still, I think it has a catchy tune. I <3 YouTube.

February 14, 2008 Monica Yoo Business and News, Marketing, Mindless Chatter Leave a Comment

“Lady in Red…”

You’re probably thinking, “Lady in Red?” Is that a Chris DeBurgh reference? It is. However, this blog entry will have a different spin on ladies in red.

In case you didn’t know, today is National Wear Read Day.

The Heart Truth—a national awareness campaign for women about heart disease—created and introduced the Red Dress as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wakeup call to American women. The Red Dress reminds women of the need to protect their heart health, and inspires them to take action. National Wear Red Day promotes the symbol and provides an opportunity for everyone to unite in this life-saving awareness movement by showing off a favorite red dress, shirt, or tie, or Red Dress Pin.

One of the best ways of taking precautionary steps to lead a healthier lifestyle is simply by being aware. Today, I’m showing my support by sporting a red turtle neck. Will you?

February 1, 2008 Monica Yoo Business and News, Mindless Chatter Leave a Comment

I’ve Got Social Media! How About You?

Got Social Media Badge

This past Thursday I attended the first Got Social Media conference and had a very refreshing experience. I was surrounded by tons of people who were enthusiastic, thirsty to learn and all of them with a streak of ambition.

Throughout the day, various subjects oriented around communications were discussed from a beginning to end kind of fashion; what communication is and the value and purpose it serves, the metrics involved in quanitfying the effectiveness of communications, the future direction of communicating and its experiential shift, tactical approaches to stir buzz marketing, a reality check about women and internet (which by the way makes up 52% of the entire web user population!) and the evolution of web technology.

There were some great presentations with valuable messages and I especially loved the ones that sparked curiosity. For me, those are the ones that usually stick. =)

A personal favorite from the event was the presentation by Stephen Anderson. His discussion tied in a number of different psychological/social behavioral elements and how in the future he believes the focus will shift towards the experience of browsing. In an “off-line” conversation I had with him, he talked about how it used to be the programmers and developers who ran websites, and now it’s the web designers and in the future it’ll be the psychologists and those involved in the social sciences. After thinking about for a bit, I think he’s right. As websites and internet users become more sophisticated, the development team will have to also. You can already see it on Nike.com and UnderArmour.com. It’s pretty clear that they’re selling emotion and experience, not just the shoes and tshirts.

With all that I’ve learned, I think that in the future, successful websites will be the ones that are able to replicate real in-person behaviors and tendencies in an online environment. In his presentation, Chris Bernard said that studies revealed that women shop for longer periods of time and spend more money when they shop with a friend or in a group. The question now is, how can you create an environment to simulate this kind of behavior on the internet? It’s something to think about.

January 27, 2008 Monica Yoo Business and News, Psychology, Tech Experiences Leave a Comment

Natuba: Relaunched!

Happy New Year! I’d like to introduce you the new and hip Natuba!

Taking into consideration that it’s 2008, most of us (if not all) have cell phones with cameras. Many of us (if not all) use our camera phones to take quick snap shots of food, people and unusual sightings. We love to sneak pictures of our new baby nephews, our first real attempt at cooking and the surprise candid moments of our friends. How can we not? Having a tiny camera inside of our phone has got to be one of the most entertaining aspects of owning one (unless you have internet access).

The unfortunate reality of all this is that the pictures we gleefully take rarely make it out of our square phones. Most often than not, the only instances that any picture will be shared is immediately after the picture is taken, when you’re with a posse of pals to recap the event or any other situation where your phone is within tangible reach. If you take an awesome picture, wouldn’t you want to share it with your friends (or even the world)?! It would be a waste to leave a picture like this on your phone:

photo_121607_001.jpg
(in case you can’t read it, it says: 4N AFRS)

So what can you do? Natuba it! Natuba is the place to store all your cell phone stuff. With it, you can easily upload the pictures from your phone and send “shouts”- fleeting thoughts that you’d like to post up on the web aka text messsages. Once you create your account, you can share your personal link with your buddies so they can see all your exciting mobile pictures! *ta da*

January 2, 2008 Monica Yoo Business and News, Start Ups, Tech Experiences 2 Comments

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