South Korean grocery store, Home plus, launched an ingenious campaign to boost sales.
Now, this is my kind of grocery shopping. =)
How Green Is Your Internet?
Interesting.
Starbucks Launches New Logo
I always find it interesting when companies update and change their logos. It makes me wonder why? why now? and what does this new logo mean? In my daily routine of perusing the internet, I stumbled across an article that said Starbucks was launching a new logo to mark their 40th anniversary. I thought to myself, “Wow, that’s kind of a big deal!” Starbucks has such a strong and identifiable logo that I’m sure even three year old kids could probably point and mumble coffee when they saw it. With the new logo dropping the “Starbucks Coffee” text, it’s pretty obvious Starbucks is making its first big step to have their brand encompass more than just coffee. What though? Who knows. It could be food (which they’ve kind of toyed with the last couple of years with their breakfast, protein plates and sandwiches), coffee appliances, or heck, Starbucks energy drinks! Who knows! We’ll just have to wait and see how Starbucks evolves in the coming future.
Twittering During Surgery
Not that I’m surprised by it because it was just a matter of time, but I didn’t think that Twittering in the medical environment would occur so soon. Surgeons from Henry Ford Hospital posted real-time updates with how the operation of removing a cancer tumor from a man’s kidney was going using Twitter. Pretty fascinating. However, I don’t know if I’d volunteer myself to be the one being Twittered about. =\
Seth Godin Is The Man
There’s more to social networking in a business environment that need to be accounted for and I’m so appreciative that Seth Godin has summed it up perfectly in his Q & A session video. We’ve all heard it a million times, but it’s about quality and not quantity of who is in your network. Unless you have a relationship with substance behind an alias or screen name, it’s all a facade – one that means little to pretty much nothing.
I love Godin’s reference to the internet as a “giant cocktail party.”