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Monica Yoo

technology. science. marketing.

The 3 A’s of Awesome by Neil Pasricha

This TED talk really cheered me up today. I had never heard of Neil Pasricha or his blog, 1000 Awesome Things, but he does an amazing job reminding us of how much we have to be happy and appreciative about.

Definitely flashin’ a big smile right now. =)
 

September 22, 2011 Monica Yoo Fun Stuff, Neat Things, Words That Make You Think Leave a Comment

Making Pop to Classical

Just discovered a classical musical group called Aston. They’re a group of six young members from Sydney Conservatorium of Music that transforms pop music into a classical masterpiece. I love it!

Compare the original to the Aston version.

La Roux – Bulletproof

September 15, 2011 Monica Yoo Fun Stuff Leave a Comment

Why We Reject Creative Ideas

We all agree that creativity is highly valuable, but why is that we’re still resistant to creative ideas? The news site ScienceDaily explains some interesting findings.

Based on the experiments at the University of Pennsylvania:

  • Creative ideas are by definition novel, and novelty can trigger feelings of uncertainty that make most people uncomfortable.
  • People dismiss creative ideas in favor of ideas that are purely practical — tried and true.
  • Objective evidence shoring up the validity of a creative proposal does not motivate people to accept it.
  • Anti-creativity bias is so subtle that people are unaware of it, which can interfere with their ability to recognize a creative idea.

September 10, 2011 Monica Yoo Business and News, Creativity, Psychology Leave a Comment

Kinetic Typography

I’ve always been into typography because it’s more than just shapes of the words, it conveys a tone that can’t be expressed by words alone. This why you can express anger by using big and bold font and happiness through curly font. Kinetic typography combines this quality with the storytelling ability of animation that makes it fun and entertaining.

It’s interesting to also note the impact that typography has in branding and identification. The video below shows several examples of this. You’ll be surprised how many brands you can identify just by the typography. See for yourself!

September 10, 2011 Monica Yoo Creativity, Fun Stuff Leave a Comment

Imagination

This video reminded me of my childhood, making a 101 uses for simple things around the house. =)

The Adventures of a Cardboard Box from Studiocanoe on Vimeo.

August 16, 2011 Monica Yoo Creativity, Mindless Chatter Leave a Comment

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