Monica Yoo » read the label http://www.monicayoo.com digital. marketing. innovation. Wed, 01 Feb 2012 20:37:18 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 It’s The Same Thing! http://www.monicayoo.com/2009/07/09/its-the-same-thing/ http://www.monicayoo.com/2009/07/09/its-the-same-thing/#comments Fri, 10 Jul 2009 02:15:11 +0000 Monica Yoo http://www.monicayoo.com/2009/07/09/its-the-same-thing/ Over the Fourth of July Weekend, for the second time in my life I got a migraine. I can handle a headache like a trooper, but throbbing head jolts and sensitivity to light is a whole different story. I swung by the nearest Walgreens frantically looking for medicine. If there’s one thing I’m OCD about, it’s reading labels. Maybe it’s the skepticism that the fundamentals of marketing have taught me, but I always get a kick out of doing it – even when my head is pounding and I’m wearing sunglasses indoors to keep the bright lights to a minimum. I scanned the shelf to see if there was anything specifically for migraines, which surprisingly there weren’t many and immediately grabbed the first thing I saw, Advil Migraine. I was truly hoping that the box of Advil Migraine had something magical or special in it, but to my disappointment, it did not. It was exactly the same as Advil Liqui-Gels. Same dosage, same ingredients, same price, same everything. The only difference was the color of the liquid gels and the packaging. Boo! I ended up purchasing the the regular Advil Liqui-Gels over the Advil Migraine for one single reason – the color. The cool, icy blue felt like a better choice than the orangy-brown one.

Lesson learned: Always read the labels and be aware of what you’re really buying (and paying for).

Oh, before I forget, the Advil Liqui-Gels went away soon after I took the recommended dose. =D

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