Monica Yoo http://www.monicayoo.com digital. marketing. innovation. Wed, 01 Feb 2012 20:37:18 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 5 Companies Rocking Social Media http://www.monicayoo.com/2012/02/01/5-companies-rocking-social-media/ http://www.monicayoo.com/2012/02/01/5-companies-rocking-social-media/#comments Wed, 01 Feb 2012 20:36:52 +0000 Monica Yoo http://www.monicayoo.com/?p=1192
Created by Voltier Digital for ScottMonty.com

]]> http://www.monicayoo.com/2012/02/01/5-companies-rocking-social-media/feed/ 0 NO TO CENSORSHIP! NO TO SOPA/PIPA! http://www.monicayoo.com/2012/01/18/no-to-censorship-no-to-sopapipa/ http://www.monicayoo.com/2012/01/18/no-to-censorship-no-to-sopapipa/#comments Wed, 18 Jan 2012 20:03:29 +0000 Monica Yoo http://www.monicayoo.com/?p=1176 Do you like your internet freedom? Yeah, me too.

PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo.

Read about SOPA/PIPA:


SAY NO TO SOPA/PIPA! - http://americancensorship.org/

How the censoring will work:

]]> http://www.monicayoo.com/2012/01/18/no-to-censorship-no-to-sopapipa/feed/ 0 Remembering Steve Jobs http://www.monicayoo.com/2011/10/06/remembering-steve-jobs/ http://www.monicayoo.com/2011/10/06/remembering-steve-jobs/#comments Thu, 06 Oct 2011 17:05:16 +0000 Monica Yoo http://www.monicayoo.com/?p=1157 A true visionary, innovator and creative. He will be missed.

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes … the ones who see things differently — they’re not fond of rules, and they have no respect for the status quo. … You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. … They push the human race forward, and while some may see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.”

- Steve Jobs

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The new iPhone 4S has:

  • the Siri talking assistant feature
  • an enhanced camera
  • a much faster processor
  • the ability to support GSM and CDMA

But, I’m going to wait for the next iPhone (hopefully iPhone 5) before upgrading. =\

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Ever heard of Blue Marble? If not, it’s a marketing service offered by an Austin, Texas based firm, Phillips & Company, that puts QR codes on rooftops.

Blue Marble™ is a patent-pending marketing service offered by Phillips & Company that enables any business to transform its rooftop into a space-accessible billboard by integrating a dynamic QR code into the physical site, taking an aerial or satellite image from space and making it accessible in leading navigation applications like Google Earth® and Google Maps®.

It’s an interesting idea, although I’m not sure if I see it being the most effective form of advertising. In theory, yes, it could reach a large audience, but realistically the people who end up scanning the code are probably those stumbling upon it on accident. It takes about a year for the QR code to show up on Google, so it’s possible that could change in the future.

]]> http://www.monicayoo.com/2011/10/05/rooftop-qr-codes/feed/ 2 Doodling, FTW! http://www.monicayoo.com/2011/10/05/doodling-ftw/ http://www.monicayoo.com/2011/10/05/doodling-ftw/#comments Wed, 05 Oct 2011 16:06:38 +0000 Monica Yoo http://www.monicayoo.com/?p=1140 Growing up, my mother has always told me I was a doodler and writer. I didn’t believe her until she pulled out a giant box full of notebooks, sticky notes and scratch paper with squiggles, diagrams and random thoughts written down that spanned from my childhood and throughout my college years. Two thoughts ran through my head. 1) “Wow, my mom saved all this stuff?” and 2) “Wow, what was I thinking??”

Good to know that all that brainstorming and doodling was productive. =)

 

]]> http://www.monicayoo.com/2011/10/05/doodling-ftw/feed/ 0 Experimenting with Lenses http://www.monicayoo.com/2011/09/28/experimenting-with-lenses/ http://www.monicayoo.com/2011/09/28/experimenting-with-lenses/#comments Wed, 28 Sep 2011 20:14:06 +0000 Monica Yoo http://www.monicayoo.com/?p=1126 I recently got the 50mm f/1.8 G lens and took it to Discovery Green to test it out.

These were my favorite pictures from the evening.

]]> http://www.monicayoo.com/2011/09/28/experimenting-with-lenses/feed/ 0 The 3 A’s of Awesome by Neil Pasricha http://www.monicayoo.com/2011/09/22/the-3-as-of-awesome-by-neil-pasricha/ http://www.monicayoo.com/2011/09/22/the-3-as-of-awesome-by-neil-pasricha/#comments Thu, 22 Sep 2011 17:59:21 +0000 Monica Yoo http://www.monicayoo.com/?p=1118 This TED talk really cheered me up today. I had never heard of Neil Pasricha or his blog, 1000 Awesome Things, but he does an amazing job reminding us of how much we have to be happy and appreciative about.

Definitely flashin’ a big smile right now. =)
 

]]> http://www.monicayoo.com/2011/09/22/the-3-as-of-awesome-by-neil-pasricha/feed/ 0 Making Pop to Classical http://www.monicayoo.com/2011/09/15/making-pop-to-classical/ http://www.monicayoo.com/2011/09/15/making-pop-to-classical/#comments Thu, 15 Sep 2011 19:25:06 +0000 Monica Yoo http://www.monicayoo.com/?p=1103 Just discovered a classical musical group called Aston. They’re a group of six young members from Sydney Conservatorium of Music that transforms pop music into a classical masterpiece. I love it!

Compare the original to the Aston version.

La Roux – Bulletproof

]]> http://www.monicayoo.com/2011/09/15/making-pop-to-classical/feed/ 0 Why We Reject Creative Ideas http://www.monicayoo.com/2011/09/10/why-we-reject-creative-ideas/ http://www.monicayoo.com/2011/09/10/why-we-reject-creative-ideas/#comments Sun, 11 Sep 2011 01:40:28 +0000 Monica Yoo http://www.monicayoo.com/?p=1097 We all agree that creativity is highly valuable, but why is that we’re still resistant to creative ideas? The news site ScienceDaily explains some interesting findings.

Based on the experiments at the University of Pennsylvania:

  • Creative ideas are by definition novel, and novelty can trigger feelings of uncertainty that make most people uncomfortable.
  • People dismiss creative ideas in favor of ideas that are purely practical — tried and true.
  • Objective evidence shoring up the validity of a creative proposal does not motivate people to accept it.
  • Anti-creativity bias is so subtle that people are unaware of it, which can interfere with their ability to recognize a creative idea.
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