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Rooftop QR Codes

By on October 5, 2011 in Marketing, Neat Things

Ever heard of Blue Marble? If not, it’s a marketing service offered by an Austin, Texas based firm, Phillips & Company, that puts QR codes on rooftops.

Blue Marble™ is a patent-pending marketing service offered by Phillips & Company that enables any business to transform its rooftop into a space-accessible billboard by integrating a dynamic QR code into the physical site, taking an aerial or satellite image from space and making it accessible in leading navigation applications like Google Earth® and Google Maps®.

It’s an interesting idea, although I’m not sure if I see it being the most effective form of advertising. In theory, yes, it could reach a large audience, but realistically the people who end up scanning the code are probably those stumbling upon it on accident. It takes about a year for the QR code to show up on Google, so it’s possible that could change in the future.

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The 3 A’s of Awesome by Neil Pasricha

By on September 22, 2011 in Fun Stuff, Neat Things, Photos and Videos, Words of Wisdom

This TED talk really cheered me up today. I had never heard of Neil Pasricha or his blog, 1000 Awesome Things, but he does an amazing job reminding us of how much we have to be happy and appreciative about.

Definitely flashin’ a big smile right now. =)
 

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Mobile Mobile

By on August 10, 2011 in Creativity, Fun Stuff, Neat Things, Photos and Videos

I know Christmas season is still several months away, but this interactive project is neat.

 

Experience Mobile Mobile from James Théophane Jnr on Vimeo.

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How Green Is Your Internet?

By on July 1, 2011 in Business and News, Neat Things, Photos and Videos

Interesting.

How Green Is Your Internet? from Patrick Clair on Vimeo.

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Mutato by Uli Westphal

By on June 20, 2011 in Creativity, Neat Things, Photos and Videos

We’ve all come across a funny or odd looking piece of fruit at some point in our lives. The last time I came across one was not too long ago when I dumped a plastic container of strawberries into a colander for rinsing. I noticed one had several folds in a single berry. Not as many like the one pictured to the right, but something like that. I’ve always thought it was neat to see mutated fruits and vegetables, but my curiosity never went further than pure observation.

However, a German artist named Uli Westphal, has been working on a project called Mutato, which is

a collection of non-standard fruits, roots and vegetables, displaying a dazzling variety of forms, colours and textures, that only reveal themselves when commercial standards cease to exist.

Westphal continues to explain that

The complete absence of botanical anomalies in our supermarkets has caused us to regard the consistency of produce presented there as natural. Produce has become a highly designed, monotonous product. We have forgotten, and in many cases never experienced, the way fruits, roots, and vegetables can actually look (and taste). The Mutato-Project serves to document, preserve and promote these last remainders of agricultural plasticity.

Visit his website for a close-up of his vibrant mutatoes.

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Digital Art – FRAMED

By on June 16, 2011 in Gadget Love, Neat Things, Photos and Videos

I love this.


 

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Ch, Ch, Check-In

By on May 17, 2011 in Neat Things, Photos and Videos, Social Media, Tech Experiences

Wow. Fascinating. (Click on the chart to see a larger version of it)

I have to admit that the results of what apps the Early Adopters use greatly surprise me. I never would have guessed that 90% of social location app users would use Facebook Places to check-in versus 22% for Foursquare. For years now, the only form of “checking-in” I’ve heard has been through Foursquare (since 2009 actually, which was when Foursquare was founded), until recently when Facebook launched their own form of it. Here’s an interesting read about Foursquare vs. Facebook Places, if you’re interested. And this one too.

Also, with 17% of Early Adopters choosing to participate in location based apps, and 12% for Mass Consumers, it would have been interesting to see how having SCVNGR would have changed the results.

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