I always find it interesting when companies update and change their logos. It makes me wonder why? why now? and what does this new logo mean? In my daily routine of perusing the internet, I stumbled across an article that said Starbucks was launching a new logo to mark their 40th anniversary. I thought to myself, “Wow, that’s kind of a big deal!” Starbucks has such a strong and identifiable logo that I’m sure even three year old kids could probably point and mumble coffee when they saw it. With the new logo dropping the “Starbucks Coffee” text, it’s pretty obvious Starbucks is making its first big step to have their brand encompass more than just coffee. What though? Who knows. It could be food (which they’ve kind of toyed with the last couple of years with their breakfast, protein plates and sandwiches), coffee appliances, or heck, Starbucks energy drinks! Who knows! We’ll just have to wait and see how Starbucks evolves in the coming future.