About

a little about monica

Curious by nature and a digi-explorer at heart, I’ve always been quick to embrace all things new and nifty. I can vividly remember my first Yahoo encounter on my 56k, my first mIRC chat experience, and my first Geocities website. Those were the good days. Ever since then, my interest for technology and emerging new goodies have deepened.

I’m one of those quirky individuals who can conjure and concoct ideas all day long. When it comes to websites and applications, I love sketching wireframes, developing a list of features and functions to incorporate, and brainstorming solutions to any potential problematic issue.

Not too long after wards, I grew infatuated with the art of marketing. Differentiation, branding, positioning, and interaction are just a few of the many concepts that run through my head when introduced to a new product and ideas. For me, the most appealing aspect of marketing is the social and behavioral - because bottom line, it’s about the people. Everyday, the level of dependence for the internet grows and to study the social dynamics of it is fascinating. It has become a lifestyle to understand a product’s strategy and its influential effect. It’s kind of like a puzzle - figuring out what the underlying strategy is for each tactic.

Little did I know that the web and marketing were going to be the two forces that drive me.

Past Projects:

Accessibility Internet Rally (AIR) Houston 2008