Wow. Fascinating. (Click on the chart to see a larger version of it)
I have to admit that the results of what apps the Early Adopters use greatly surprise me. I never would have guessed that 90% of social location app users would use Facebook Places to check-in versus 22% for Foursquare. For years now, the only form of “checking-in” I’ve heard has been through Foursquare (since 2009 actually, which was when Foursquare was founded), until recently when Facebook launched their own form of it. Here’s an interesting read about Foursquare vs. Facebook Places, if you’re interested. And this one too.
Also, with 17% of Early Adopters choosing to participate in location based apps, and 12% for Mass Consumers, it would have been interesting to see how having SCVNGR would have changed the results.